Your website is the face of your company online, and it will be the first impression of your potential customer. You want them to see a website that is simple in design, pleasing, easy to use and filled with relevant and up-to-date content. Remember that ‘Simple” and “easy to use” needs to apply regardless of what visitors use to access your website. Google’s algorhythm update, which raised the importance of friendliness for mobile sites as a ranking signal in mobile searches, acknowledge what we already knew: Provide a great user experience no matter what device they are on.In order to achieve this, you will need to have 2 things, a responsive website or a mobile site separate from your main site.
Creating a fast website is important, don’t forget about effective messaging and content. Providing valuable information to your target audience is important if you want to attract your customers. Even if they do not fill out a contact form or is interested in a service or product right away, you want them to come back to your site for they know the value company has given them already. Make sure your website stays relevant with your brand, and make it as easy as possible for visitors to get in contact with you.
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